Lumigo
brand explainer | graphic storytelling | motion graphics
Introducing
Lumigo, a cutting-edge startup dedicated to assisting developers in
troubleshooting across intricate micro-service environments.
Our challenge was to transform this highly complex topic into an engaging and comprehensible motion graphic explainer that would feel approachable even for a savvy and knowledgeable audience of developers who have "seen it all."
Our challenge was to transform this highly complex topic into an engaging and comprehensible motion graphic explainer that would feel approachable even for a savvy and knowledgeable audience of developers who have "seen it all."
Inspired
by how the Lumigo product maps connections between micro-services
across the code, we developed a broader visual language using colorful
circles to express various ideas within the script.
This
approach conveys how Lumigo simplifies the complexities of modern
development, ensuring developers can easily navigate and resolve issues.
Credits:
Space Cat CEO and executive creative direction: Liat Yoffe
Creative direction, design and animation: Amit & Ruja
Script: Tal Weintraub
Sound design and mix: Guy Shkedy
English: Josh Genuth, Galia Lahav
Space Cat office: Lir Abergil
Lumigo CEO: Erez Berkner
Lumigo CMO: Winston Bowden
Lumigo Product Marketing: Jon Skog
Space Cat CEO and executive creative direction: Liat Yoffe
Creative direction, design and animation: Amit & Ruja
Script: Tal Weintraub
Sound design and mix: Guy Shkedy
English: Josh Genuth, Galia Lahav
Space Cat office: Lir Abergil
Lumigo CEO: Erez Berkner
Lumigo CMO: Winston Bowden
Lumigo Product Marketing: Jon Skog