Kidz Rebrand

visual identity | brand developmant | channel packaging

We had an absolute blast rebranding Kidz, one of Israel’s leading children’s channels. Our mission? To create a brand that’s anything but “childish.” Instead, we aimed for a vibe that speaks to kids on their level—smart, creative, and full of fun.

The rebrand kicked off with a logo designed to strike a perfect balance: sleek and mature when static, but bursting with playful energy in motion. From there, we crafted a vibrant visual identity inspired by interactive creative apps—dynamic, engaging, and packed with personality.

To keep the energy flowing, we designed promo packaging with a lively, diverse color palette that’s as happy and exciting as the channel itself. The result? A rebrand that feels fresh, innovative, and totally Kidz.