Hot tv Rebrand
channel branding | visual identity | motion identity
playfull logo
HOT new logo have two pose; a compact logo for the main brand, and expanding logo for the sub brands. we reserch & devoloped the decomposition and assembly concept, to find a motion identity that leads the graphic language of this on screen rebrand.
motion drive by design / design drive by motion.
type system
The goal was to give the typographic system the same motion identety as the logo.
We designed a few basic layouts and gave each one, many animation soulutions to get a variety of emotions for diversity of content.
HOT series channels
3 | zone | comedy central | israeli entertainment
HOT series logos
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HOT 3 end frame
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HOT zone
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HOT comedy central
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ID’s HOT comedy central
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HOT comedy central vizrt
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HOT entertainment
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HOT entertainment promo type kit.
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HOT movie channels
movies 1 | movies 2 | movies 3 | movies 4
HOT vod
vod | vod movies | vod young
vod end frame
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vod reel
vod movies
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vod young
credits:
Client - HOT tv
Creative Agency - Shortcut Playground Creative House.
Directors - Amit+Ruja
Design & animation - Amit+Ruja