Kidz Rebrand
visual identity | brand developmant | channel packaging
We had an absolute blast rebranding Kidz, one of Israel’s leading children’s channels. Our mission? To create a brand that’s anything but “childish.” Instead, we aimed for a vibe that speaks to kids on their level—smart, creative, and full of fun.
The rebrand kicked off with a logo designed to strike a perfect balance: sleek and mature when static, but bursting with playful energy in motion. From there, we crafted a vibrant visual identity inspired by interactive creative apps—dynamic, engaging, and packed with personality.
To keep the energy flowing, we designed promo packaging with a lively, diverse color palette that’s as happy and exciting as the channel itself. The result? A rebrand that feels fresh, innovative, and totally Kidz.
The channel IDs capture the heart of Kidz: creative, free, light, and endlessly entertaining.
Cool enough for kids. Smart enough for parents. Just the way we like it.
Cool enough for kids. Smart enough for parents. Just the way we like it.
Credits:
creative agency - shortcut playground creative house
Directors - Amit+Ruja
Design & animation - Amit+Ruja
creative agency - shortcut playground creative house
Directors - Amit+Ruja
Design & animation - Amit+Ruja