Hundai Ioniq 5
immersive launch space | visual identity | motion designWhen Hyundai introduced the IONIQ 5 – its very first fully electric car – the challenge was to design a presentation space that would feel as forward-looking as the car itself.
The highlight of the IONIQ 5 launch space was an immersive motion film projected across three surrounding walls. Visitors stepped into a wraparound experience where shifting light, imagery, and motion turned the showroom into a living extension of the car’s design.
The visuals drew inspiration straight from the vehicle itself — the pixel-like headlights, the clean geometry of the doors, the distinctive wheels. These iconic details shaped the film’s graphic language, echoing the car’s futuristic character while amplifying its presence in the room
Supporting the main experience, a full-wall infographic print and interactive screens provided layers of information — from technology and performance to sustainability and smart innovation. They grounded the spectacle with clarity and detail, giving context to the energy of the film.
Together, these elements transformed a static display into a multi-sensory launch experience, where the IONIQ 5 wasn’t just seen, but felt.
Credits:
Creative Studio - Liron and David
Directors - Amit+Ruja
Design & animation - Amit+Ruja
Creative Studio - Liron and David
Directors - Amit+Ruja
Design & animation - Amit+Ruja